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Firebelly

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Sometimes this is the only metric that matters when it comes to social media marketing programs in this space.

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B2B Marketing Metrics Conversation 100
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Social Media Horror Story With A Happy Ending

Firebelly

NOVEMBER 15, 2012

But not so much for airlines, phone companies, B2B companies and retailers. . So the “winner” in travel and leisure depends on what your goal metric is – fans, engagement, sharing, check-ins, or whatever. Social media is easy for companies that produce soft drinks and TV shows. The Oracle Debacle.

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