Social Media Strategery

article thumbnail

Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. This post originally appeared on MarketingProfs. Do you have a development plan?

B2B 65
article thumbnail

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. The Whole. :

Gov 2.0 139