Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Have them document EVERY question they receive.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Now for more coffee. All rights reserved.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. Check ( Facebook Lite ). Retweet-style sharing tools?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whether B2B or B2C, customers are buying based on what they need. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights.

Social Media 120

Social Media Strategy Mobile Consultant 120