Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 147

Social CRM Twitter B2B CoTweet 147