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The Content Marketing Trend Literally Worth Watching

Convince & Convert

Rise of mobile video, per Nielsen. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. This content marketing trend will also be a force in 2016 because video is the most efficient way to atomize your message.

Trends 60
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.

Software 103
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The Best Teachers for Influence Marketing

Convince & Convert

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). So what do you do now? How do you get your content seen, heard, and played? Increasingly, the answer is to work with influencers and advocates. People Are the New Media.

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A Long List of Social Media Advertising Stats

Hootsuite

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. times higher than Nielsen’s norms for online advertising. That’s no small feat considering….

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. And much more. 40 percent of U.S. billion by 2014.

Research 210
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.