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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

This category can also include metrics like blog visitors and RSS / email subscribers. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Tweet This!

SM2

SM2 Alterian Vocus Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media

Social Media Radian6 Strategy SM2

Four Ways to Measure Social Media Marketing Results

Convince and Convert Blog: Social Media Strategy and Social Media.

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