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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Subscribe to their RSS feeds in a reader. Find out who’s talking. Follow them on Twitter. Join the same LinkedIn groups. Listen to what they are saying before jumping in.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

This category can also include metrics like blog visitors and RSS / email subscribers. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Tweet This!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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Essential tools for influencer marketing

Socialmedia.biz

Yet Another Mail Merge is free to email up to 50 recipients every day (100 recipients/day during your first month) but costs only $24/year for each user or $200-$500/year to allow everyone in your domain to be able to send up to 1,500 emails/24-hours. SDL SM2 — I have always loved SM2 by SDL.