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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. You can provide them with relevant content and incentives to move them closer to a purchase. Guide multiple departments. Enhance customer communication.

Examples 103
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HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Email templates. Landing page templates. Social Media Management.

Hubspot 110
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How to develop a content marketing plan

Sprout Social

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. In this article, we’ll cover what a content marketing plan is and how to create your own content strategy.

Content 111
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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Your content management system is equally important. Create Your Content Strategy. No matter your niche, you’ll need to focus on delivering educational and informative content. Take the steps below to get started with your content strategy. Content That Educates. Upcoming events.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work.

Tools 104
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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Your content management system is equally important. Create Your Content Strategy. No matter your niche, you’ll need to focus on delivering educational and informative content. Take the steps below to get started with your content strategy. Content That Educates. Upcoming events.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. B2B: Business To Business.