Remove B2B Remove Consultant Remove Radian6 Remove Sentiment
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. In other words, how accurate does it need to be?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I mirror your sentiments. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

Questions 161
article thumbnail

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. We just may take you up on the copy editing offer Connie.

Upcoming 125
article thumbnail

The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio).

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Teens don't pay for statistical consulting services. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Those are the people I am interested in. to people like me.

article thumbnail

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Pingback by Social media tactics | Liberate Media - social media and online PR consultancy on June 26, 2008 @ 1:46 pm. [.]