B2B comScore Groups Sysomos 
Writtent Blog
APRIL 25, 2013
6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. Tweet (Source: comScore ). Tweet (Source: comScore ). Tweet (Source: HubSpot ).
Writtent Blog
JULY 16, 2013
If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s Not Demographic-Specific.
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