Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Lastly, you can amplify company announcements and updates by sharing them on social.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Content marketing is a hot topic. Image credit: Intergage. Will The Content Marketing Trends Continue?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? How to Be an Awesome Blog Commenter by HubSpot Blog. Most of the companies are large, but the variety of industries represented is intriguing. Write great blog post headlines? Promote new content most effectively? Optimize blog content for search? are easy to find.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60