Buffer Social
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.
Buzz Marketing for Technology
FEBRUARY 4, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure.
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Webbiquity SMM
DECEMBER 30, 2014
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.
Webbiquity SMM
JANUARY 3, 2011
Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.
Webbiquity SMM
JANUARY 16, 2012
How to Be an Awesome Blog Commenter by HubSpot Blog. Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds. are easy to find. 21 Ways Bloggers Engage by Heidi Cohen.
Buffer Social
JUNE 1, 2016
But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Lastly, you can amplify company announcements and updates by sharing them on social.
Webbiquity SMM
JANUARY 15, 2013
” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.
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