B2B Bazaarvoice Research Retail 
Buzz Marketing for Technology
JUNE 5, 2013
ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Convince & Convert
MARCH 15, 2012
some sort of in-depth market research on consumer demand that. Eric : VP of Marketing at Edison Research. journalism major, or legitimate market research. we’ve got large enterprises that we serve in the retail. Ian Greenleigh from BazaarVoice. These guys have a. We need to roll out something similar.”
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