The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will.
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