Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? How can you find them? How can you find them?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. Show your first-time visitors who you are (literally and figuratively). How can I help you?

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s how you engage.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. link] Jeffrey K.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But just for a day.

Social Media 146

Social Media Strategy Energy Consultant 146