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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Since a blog is a form of social media, even if—or especially if—it’s a business blog, it only makes sense to design the blog in a way that will maximize interaction. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites.

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