How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
You will be able to gather enough data from your own campaigns to help you improve your online marketing. The data will let you know where you are effective and where you suck. Some tools you can use are Social Mention , Trackur , and PostRank. If you are building your *personal* brand, by all means, use your avatar (and face!).
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