How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
Some tools you can use are Social Mention , Trackur , and PostRank. If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. People are following AT&T because they care about AT&T, not about some no-name behind the company. PostRank is becoming one of my favorite tools.
Let's personalize your content