Laurel Papworth

JUNE 16, 2010

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. This is a absolutely hideous yet interesting problem for me in communities.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. If you are building your *personal* brand, by all means, use your avatar (and face!). Yes, I did just say that. Thanks, Kwame.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Strategy Consultant Web 2.0 152