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2010 Digital Marketing Outlook

Social Media Marketing

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. Branded content syndication will replace some paid media. There is no question that digital marketing continues its upward trend.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Always Include a Relevant Call-to-Action Syndication’s main goal is the spread of your ideas and the building of more awareness, links, and of course, traffic. The interesting thing with self-syndication is that you control the promotional aspects of the article. With this in mind, publish your LinkedIn pieces with an obvious CTA.