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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. What's in question is how users will react to it.

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Social Media the One Bright Spot for PR Hiring

Proactive Report

How to apply your social media skills to both internal and external audiences. You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Social Media isn’t only Social Networks.

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This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. Industry News There''s a mismatch between marketing spend and effectiveness in a few key areas. These are those links.

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. And a critic of the auto industry as well. The auto industry has always thought they know best, but really, they have been in a 30-year decline. I started college at UC Riverside in 1970.