Automotive Company Metrics Smart Phone 
Convince & Convert
JUNE 30, 2010
Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics.
Buzz Marketing for Technology
OCTOBER 7, 2008
Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. iPhone grabs top smart phone spot. More Resources.
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