article thumbnail

This Week in Social Media – 4/3/2013

Social Media Marketing

The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."

article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.