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Social Media Marketing
APRIL 3, 2013
How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. The CMO Council has a new report out: Big Data's Biggest Role, Aligning the CMO & CIO. Currently, only 12% of marketers find it to be a total partnership and alignment.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.
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