Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 30, 2010
When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard.
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