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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 109
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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? What makes a brand meaningful?

Brands 74
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify.

Examples 200
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2010 Digital Marketing Outlook

Social Media Marketing

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. Branded content syndication will replace some paid media.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. It also emphasizes why more brands are turning toward influencer outreach. But how can you use this for your brand? Interesting, right?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. Still, Facebook dominates in this space. We're not alone out there.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. Heidi Cohen ). WordPress Hosting SEO ).