Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 30, 2010
I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. Our job as marketers is to understand those needs and make our products and services a perfect and irresistible solution.
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