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Social Media a CRM perspective

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). relevancy == respect.