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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

. - The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. - The advocates themselves become what a corporate marketers could never be: willing, authentic, genuine and trusted.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tac Anderson reviews seven of his favorite tools for saving time in social media consumption and management, among them TweetDeck , Twendz and Quora. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social Media Research, Facts and Statistics.

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Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic

Kikolani

Statistics to judge the value of PageRank. LinkedIn recommendation tips – how to write great, authentic recommendations. Save time with the 2 best Twitter applications – how HootSuite and Tweetdeck can make social networking much less time consuming (so social media doesn’t > kill your blog ).

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Social Media Guide for Political Campaigns

Sprout Social

” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals. We often forget this these details are plainly visible in Tweetbot, Tweetdeck, and other clients.

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