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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Embrace authenticity. But that’s exactly why authenticity hits hard.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

What is a lurker on Reddit? A lurker is someone who visits the site, but doesn’t post or participate in the conversations. Posters will often reach out to lurkers asking them to jump in on the conversation. Do not repost from your other social media platforms or website.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. For me, it was LinkedIn and X (formerly Twitter). 

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.