Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Here’s what this means in terms of user engagement.
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