Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120