Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it. If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. See, you can’t fake authentic interest.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

APRIL 13, 2011

Is your content authentic and is it easy for a user to scan the navigation and find relative information? Here’s a graph from Searchmetrics.com showing a pretty significant impact on one of the most popular article marketing sites, HubPages.com. So what’s a blogger to do? Check your site against Google’s quality guidelines.

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

MARCH 8, 2015

If your voice doesn’t align with that of the network you’ll stand out like a sore thumb and it feels in-authentic. Do you communicate best through video, short messages with links, long blog posts, images, or in-depth conversations with your community? Corporate Social Media Marketing mindfulsocial'

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

AUGUST 16, 2010

You don’t have to blog. OK, so I know not everyone wants to blog about their life. What about pod casting, video blogging or becoming the curator of all things in your particular niche on Twitter? Love him or not, he’s built an authentic brand and an empire. Maybe that’s not your communication medium.

Brands 132

Brands Forums Curation Reputation 132