Authentication Bazaarvoice Campaign Sentiment 
Proactive Report
MARCH 18, 2016
Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A4: Relevancy, Authenticity, Interaction, Truth. Consumers will validate a brand by looking at “authentic” reviews, images, video testimonials before purchase. Kissmetrics). comScore). Which leads to trust.
Proactive Report
MARCH 18, 2016
Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A4: Relevancy, Authenticity, Interaction, Truth. Consumers will validate a brand by looking at “authentic” reviews, images, video testimonials before purchase. Kissmetrics). comScore). Which leads to trust.
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