Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Proactive Report

MARCH 18, 2016

Bazaarvoice). They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Bazaarvoice). They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40