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What Is The Metaverse (and Why Should You Care)?

Hootsuite

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. It includes everything from virtual social and gaming platforms (e.g.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets.

Brands 113
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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will.

Brands 110