Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. There’s a reason why Twitter is killing Facebook in CTR rates. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Almost Savvy

SEPTEMBER 17, 2009

Twitteleh – Twitter for Your Jewish Mother Why answer the simple “What are you doing?&# question on Twitter, when you could be providing the information you mother really wants to know? Every now and then, our enthusiasm can get the best of us. “Oh Crap. Parents, you’ve been warned!

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Twitter recently rolled out its Geotagging capability on a limited basis. Expect to see applications from major corporations, municipalities, and institutions of higher learning.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. This can apply to Twitter and accounts on other social networks as well as on blogs.)

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80