Direct Marketing Observations
OCTOBER 15, 2010
We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. They will blur the lines so much-you won’t know where the value lies.
Almost Savvy
SEPTEMBER 17, 2009
question on Twitter, when you could be providing the information you mother really wants to know? ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us.
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Socialized
NOVEMBER 26, 2009
Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes.
Convince & Convert
DECEMBER 16, 2010
That’s far too much responsibility to place on the shoulders of one strata of an organization. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. As scale increases culture becomes harder to disseminate throughout an organization.
Bare Feet Studios
JULY 8, 2009
See “Astroturfing&# above for more. Its a cool system we think for sharing information and compensation. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Shills are often employed by confidence artists. The term plant is also used.
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