Direct Marketing Observations
OCTOBER 15, 2010
We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. They will blur the lines so much-you won’t know where the value lies.
Almost Savvy
SEPTEMBER 17, 2009
Oscar Del Santo´s last blog. ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here.
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Convince & Convert
DECEMBER 16, 2010
That’s far too much responsibility to place on the shoulders of one strata of an organization. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. As scale increases culture becomes harder to disseminate throughout an organization. Reward Systems.
Socialized
NOVEMBER 26, 2009
A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails.
Bare Feet Studios
JULY 8, 2009
The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. But there is a business case (and an opportunity to have some fun) for bona fide character blogs. Flogs – aka Fake Blogs.
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