Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JULY 8, 2013

A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. So why isn’t the C-suite jumping into social media?

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

NOVEMBER 19, 2010

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from.

Reputation 28

Reputation Social Media Resources Conversation 28

Jeff Esposito

AUGUST 22, 2011

This world ended with the onset of the social media world. There is a hot link to their email at the end of every article. Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. Bike Racer.

Press Release 48

Press Release Journal Flickr Report 48