article thumbnail

The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

B2B 121
article thumbnail

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Offer consumable content …. Create bare-bones lead nurturing emails.

Content 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. The Resources Mashup. Blogging / Content. Business / Career. So what does?

Mashup 126
article thumbnail

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. ” Among her ideas is increasing your company’s “findability.” B2B Marketing Trends, Tips and Strategies. 10 rules for entrepreneurial survival by TECHdotMN.

B2B 190
article thumbnail

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. This one is different.

article thumbnail

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), MIT Sloan Management Review): Want an amazing article on ROI of social media? In honor of my birthday, I now have 300 posts to share.

Marketing 279