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Digital PR Content – Campaign or Conversation?

Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. If your budget is small, use Sendible. Who is your audience?

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Digital PR Content – Campaign or Conversation?

Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. If your budget is small, use Sendible. Who is your audience?

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article thumbnail

Digital PR Content – Campaign or Conversation?

Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. If your budget is small, use Sendible. Who is your audience?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Campaign Analysis.