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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. I am very impressed with the article I have just read.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. WordPress Hosting SEO ). The Backup List ). 12 WPO, Inbound and Content Marketing Stats.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

In this article, we’ll go over a step-by-step breakdown of how to develop a customer service strategy that’s both memorable and efficient. An effective customer service approach builds and protects your brand reputation through the good times and the bad. A single support request can be routed through several tools and individuals.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. 1) Socialbakers.