Josh S Peters

FEBRUARY 5, 2013

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Check out Forums, wikis, groups, blogs, etc. Promote your content and promote sharing in all of your digital communications, like newsletters. Don’t just say “everyone talk” and then sit back.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

DECEMBER 4, 2009

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Figure out how you’re going to deal with different groups online and how you’re going to interact, deliver deals or awards, etc. Instead think about private groups.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. The Einstein quote is one of my favorites and I use it often speaking to groups about social media’s value. Give me a few minutes of your time and I’ll gladly explain. Right now people seem to be fretting far too much over ROI and social media.

ROI 161

ROI Social Media Metrics Loyalty 161