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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. What is cost-per-click advertising on Facebook?

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Pro tip: Run a flash sale using a promo code that’s only applicable for a short time. You can also structure your campaign around cost per click (CPC) — a set price for every click your ad generates. CPC campaigns can help you ensure you’re paying for actions, not just views. User-generated content (UGC) campaign.

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Carousel Ads: How and Why They Work (+ Examples)

Hootsuite

A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. Create a carousel ad using Hootsuite 1. In your Hootsuite Ads account, select New campaign. Try it free today.

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Right now, they’re available by application only. Once you have Rich Pins set up on your website, you can schedule all your Pins, including Product ones for the Shop tab, easily with Hootsuite: Pinterest ad objectives. Automatic bidding helped furniture retailer MADE.COM lower their CPC by 80% while increasing clicks by 400%.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Fortunately, so is Hootsuite. Don’t put your list in all-caps, because this makes it impossible to tell the difference between, say HootSuite (wrong) and Hootsuite (right). Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Application programming interface (API). Application programming interface (API). Cost per click (CPC). Learn more: Hootsuite Dashboard Overview.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Hootsuite is a social relationship platform and here’s how to use it. API: Application Programming Interface. CPC: Cost Per Click. Resource: Check out the Hootsuite Syndicator. Software as a service refers to cloud-based applications that are available to customers over the Internet. TOS: Terms Of Service.