Hootsuite

MARCH 20, 2023

Savvy marketers know to keep one eye on the bottom line and look for ways to save businesses money. Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. Let’s take a look.

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Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. 8 tips for creating successful Instagram marketing campaigns.

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Hootsuite

FEBRUARY 23, 2023

A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. What does this mean for marketers? Create a carousel ad using Hootsuite 1. Take this Bombas ad, for example.

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Hootsuite

JANUARY 10, 2022

Right now, they’re available by application only. Once you have Rich Pins set up on your website, you can schedule all your Pins, including Product ones for the Shop tab, easily with Hootsuite: Pinterest ad objectives. Automatic bidding helped furniture retailer MADE.COM lower their CPC by 80% while increasing clicks by 400%.

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Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Fortunately, so is Hootsuite. Your customer service accounts may use a slightly different vocabulary from your marketing channels, for example. If you haven’t yet defined your target market and developed your audience personas , now is the time to do so.

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Hootsuite

MARCH 31, 2020

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. How to Use Twitter Analytics: The Complete Guide for Marketers. Application programming interface (API). Application programming interface (API).

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Hootsuite

JANUARY 13, 2021

To help you crack the social media acronym code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. SEM: Search Engine Marketing. Search engine marketing is a method of advertising on the Internet. SMM: Social Media Marketing. API: Application Programming Interface.

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