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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Pro tip: Run a flash sale using a promo code that’s only applicable for a short time. You can also structure your campaign around cost per click (CPC) — a set price for every click your ad generates. CPC campaigns can help you ensure you’re paying for actions, not just views. User-generated content (UGC) campaign.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Application programming interface (API). Related: Mute, Troll.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Here are some tips to help you with your social media strategy. SMP: Social Media Platform. A social media abbreviation that is sometimes used to refer to a particular social network. SMM: Social Media Marketing. Hootsuite is a social relationship platform and here’s how to use it.