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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! The challenge is several marketing tools categorize influencers by industry and community size.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Probably the most useful current development is in the application of Latent Semantic Indexing, which does not rely on word count but is a form of part of speech analysis. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). stories, blog posts, etc.).