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2010 Digital Marketing Outlook

Social Media Marketing

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. The top priorities in 2010 will be social networks/applications and digital infrastructure. The beginning of the end of the banner ad.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Always Include a Relevant Call-to-Action Syndication’s main goal is the spread of your ideas and the building of more awareness, links, and of course, traffic. The interesting thing with self-syndication is that you control the promotional aspects of the article. With this in mind, publish your LinkedIn pieces with an obvious CTA.