Apple Retail Social Media Management URL 
Keyhole.co
JUNE 19, 2023
It goes beyond just monitoring social media platforms for brand mentions and hashtags. Often, social media managers leverage social listening tools like Keyhole to track certain #hashtags, @mentions, and much more. It includes an analysis of context, sentiment, and the overall customer experience.
Sprout Social
APRIL 26, 2023
In these cases, it will be much easier to account for their social media return on investment. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. The brand will then be able to measure its social media ROI by looking at the number of traffic and sales coming from the ad.
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